WEB 2.0, A TRANSFORMATIVE TOOL FOR THE STRATEGY FORMULATION PROCESS: IBM CASE

WEB 2.0, A TRANSFORMATIVE TOOL FOR THE STRATEGY FORMULATION PROCESS: IBM CASE

Criados em 2001 na IBM, os Jams são iniciativas baseadas na plataforma WEB 2.0 (Internet) que têm como objetivo principal promover a inovação em toda a empresa através de brainstorming intensivo, conectando de poucas centenas até dezenas de milhares de funcionários, clientes e parceiros de negócios,...

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Bibliographic Details
Main Author:	CLAUDIO CALAZANS OURO ALVES
Other Authors:	MARCOS COHEN
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2011
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19309@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19309@2

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