APPEARANCE AS A SOCIAL TOOL: AN EXPLORATORY STUDY ON THE MALE CONSUMER BEHAVIOR OF PERSONAL CARE PRODUCTS
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO === A preocupação do homem com bem-estar e beleza esteve sempre presente na história da humanidade; contudo, o uso de cosméticos e produtos de cuidados pessoais passou a ser sinônimo de práticas femininas, condenando por muito tempo aqueles que ousa...
Main Author: | FELIPE NOVAES COELHO DE CASTRO |
---|---|
Other Authors: | PAULO CESAR DE MENDONCA MOTTA |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2011
|
Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18797@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18797@2 |
Similar Items
-
Effect of product appearance design and brand personality on consumer’s attitude
by: Chen-Yu-Lin, et al.
Published: (2003) -
The Consumer Behavior Research for Male Facial Health Care Products
by: Raw, Yen-Kang, et al.
Published: (2011) -
The Study of Gay Consumer’s Behaviors on Purchasing Male Skin Care Products
by: Lung-Pu Chang, et al.
Published: (2009) -
Discussion on Consumers’ Behavior of Personal Care Products and Cosmetics in Taiwan
by: Yu-Ting Chang, et al.
Published: (2019) - The 'New' Male Consumer: Appearance Management Product Advertising and the Male Physical Ideal in Men's Interest Magazines from 1965-2005