INTERNATIONALIZATION PROCESS IN THE BRAZILIAN FOOTWEAR INDUSTRY: A CASE STUDY OF AZALÉIA CALÇADOS S.A.

INTERNATIONALIZATION PROCESS IN THE BRAZILIAN FOOTWEAR INDUSTRY: A CASE STUDY OF AZALÉIA CALÇADOS S.A.

Este trabalho teve por objetivo analisar o uso de estratégias de diferenciação no processo de internacionalização de empresas na indústria calçadista brasileira por meio do estudo do caso da Calçados Azaléia S.A. Para tal foi realizada uma revisão da literatura sobre processos de internacionalização...

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Bibliographic Details
Main Author:	ANA CECILIA MARTYN MILAGRES
Other Authors:	ANGELA MARIA CAVALCANTI DA ROCHA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2011
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18191@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18191@2

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