PERFORMANCE EVALUATION IN PROGRAM THROUGH THE ANALYSIS OF THEIR BENEFITS: AN EXAMPLE OF DIGITAL TV PROGRAM FOR RURAL AREAS
Empresas do século XXI foram levadas a ter uma visão holística do mercado em que se inserem e, assim, levadas a desenvolver meios de alinhar diversos resultados à sua estratégia. Este crescente interesse e necessidade em desenvolver e adequar processos e modelos para otimizar suas operações e, conse...
Main Author: | CINTIA LEITE NASCIMENTO |
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Other Authors: | FERNANDA MARIA PEREIRA RAUPP |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2010
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Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16586@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16586@2 |
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