PERCEPTION, INTERCULTURALITY AND THE FOREIGN LANGUAGE TEACHING/ LEARNING PROCESS: DIFFERENT VIEWS OVER BRASILIAN AND GERMAN ADVERTISEMENTS

PERCEPTION, INTERCULTURALITY AND THE FOREIGN LANGUAGE TEACHING/ LEARNING PROCESS: DIFFERENT VIEWS OVER BRASILIAN AND GERMAN ADVERTISEMENTS

COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR === Esta pesquisa parte da premissa de que a comunicação intercultural será tanto mais eficaz se tivermos em mente as diferenças culturais, ou, em outras palavras, as diferenças de percepção que estão em jogo nesta comunicação. Destacamos,...

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Bibliographic Details
Main Author:	MERGENFEL A VAZ FERREIRA
Other Authors:	ROSA MARINA DE BRITO MEYER
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2010
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16283@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16283@2

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