INTERNATIONAL ALLIANCES IN THE FASHION INDUSTRY: ANALYSES OF THE STRATEGIC FIT AND OF THE INTERNATIONALIZATION PROCESS OF OSKLEN

INTERNATIONAL ALLIANCES IN THE FASHION INDUSTRY: ANALYSES OF THE STRATEGIC FIT AND OF THE INTERNATIONALIZATION PROCESS OF OSKLEN

COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR === No competitivo comércio mundial de artigos têxteis e de confecção observase uma tendência ao estabelecimento de alianças internacionais estratégicas entre empresas, visando, entre outros benefícios, a complementação de recursos, a redu...

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Bibliographic Details
Main Author:	ANA CAROLINA DORNELES COTIA BRAGA
Other Authors:	TERESIA DIANA LEWE VAN ADUARD DE MACEDO SOARES
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2010
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16201@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16201@2

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