THE INFLUENCE OF THE ELECTRONIC WORD OF MOUTH ONLINE ON THE CONSUMER PURCHASE DECISION

THE INFLUENCE OF THE ELECTRONIC WORD OF MOUTH ONLINE ON THE CONSUMER PURCHASE DECISION

O crescimento dos acessos a Internet, o avanço das comunidades online e de outras formas de se relacionar virtualmente só tem aumentado no Brasil fazendo com que a rede de computadores faça parte de nossa rotina e também de nossa comunicação diária. A propaganda boca a boca sempre influenciou os con...

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Bibliographic Details
Main Author:	JOMAR ROLLAND BRAGA NETO
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2009
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15024@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15024@2

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