ANALYSIS OF THE PRODUCT VARIETY OFFERED TO THE CONSUMER IN THE COSMETIC INDUSTRY

ANALYSIS OF THE PRODUCT VARIETY OFFERED TO THE CONSUMER IN THE COSMETIC INDUSTRY

A proliferação da variedade de produtos é uma tendência em diferentes indústrias e se constitui em um assunto com crescente relevância para o mundo industrial e acadêmico. A gestão dessa variedade deve buscar equilibrar os benefícios oriundos da perspectiva do marketing com os custos e obstáculos vi...

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Bibliographic Details
Main Author:	SILVIA BRAFMAN
Other Authors:	LUIZ FELIPE RORIS RODRIGUEZ SCAVARDA DO CARMO
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2009
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14916@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14916@2

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