A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION

A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION

O atual ambiente organizacional está marcado por uma alta competitividade, elevada turbulência e por mudanças rápidas e descontínuas no macro ambiente das empresas. O cenário exige foco no cliente e estratégias voltadas para manutenção de um relacionamento profícuo para ambas as partes (cliente e em...

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Bibliographic Details
Main Author:	MANUELA ALENCAR DA CRUZ DANTAS
Other Authors:	JORGE FERREIRA DA SILVA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2009
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14704@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14704@2

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