EVALUATION OF RISK TOLERANCE BY DEMOGRAPHIC CHARACTERISTICS AND BY TYPE OF PERSONALITY

EVALUATION OF RISK TOLERANCE BY DEMOGRAPHIC CHARACTERISTICS AND BY TYPE OF PERSONALITY

Há algum tempo as Finanças Comportamentais vêm sendo estudadas, mas apenas nos últimos anos têm sido mais difundidas. Seus preceitos se contrapõem ao pressuposto de racionalidade dos tomadores de decisão adotado pelas Finanças Tradicionais. O conceito de aversão à perda é considerado um dos pilares...

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Bibliographic Details
Main Author:	MARIANA TERRA DE MORAES
Other Authors:	MARCELO CABUS KLOTZLE
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2009
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14162@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14162@2

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