THE IMPACT OF DESIGN ON BUSINESS PERFORMANCE IN THE BRAZILIAN ELECTRO-ELECTRONIC INDUSTRY

THE IMPACT OF DESIGN ON BUSINESS PERFORMANCE IN THE BRAZILIAN ELECTRO-ELECTRONIC INDUSTRY

O design tem obtido destaque e respeito nas empresas, deixando de ser considerado um atributo meramente estético. No entanto, o conceito de que o design efetivo seja um bom negócio vem se tornando consenso muito mais baseado em evidências qualitativas do que em aspectos tangíveis. Essa lacuna na...

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Bibliographic Details
Main Author:	MARCIA BERGMANN MORAES
Other Authors:	JORGE FERREIRA DA SILVA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2007
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10752@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10752@2

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