PAULO COELHO ON STAGE: THE POP STAR WRITER BUILDUP PROCESS

PAULO COELHO ON STAGE: THE POP STAR WRITER BUILDUP PROCESS

PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO === Nesta dissertação propomos uma análise da construção da imagem do escritor Paulo Coelho como uma celebridade mundialmente conhecida e, conseqüentemente, da progressão de tal imagem para uma marca vendável. Assim, examinaremos, de maneira cron...

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Bibliographic Details
Main Author:	CLAUDIA ASSUMPCAO GONZAGA
Other Authors:	PINA MARIA ARNOLDI COCO
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2007
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10616@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10616@2

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