O papel da controladoria na gest??o estrat??gica : estudo de caso em uma empresa do segmento de transporte vertical

• Main Author: Ortega, Gustavo Rodrigues
• Other Authors: Faria, Ana Cristina de
• Format: Others
• Language: Portuguese
• Published: FECAP - Faculdade Escola de Com??rcio ??lvares Penteado 2015
• Subjects: Controladoria - Planejamento estrat??gico; Sistemas de informa????o gerencial - Processo decis??rio; Elevadores - Ind??stria - Estudo de casos; Controllership - Strategic planning; Management information systems - Decision making; Elevators industry - Case studies.; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEIS
• Online Access: http://132.0.0.61:8080/tede/handle/tede/607

Made available in DSpace on 2015-12-04T11:45:25Z (GMT). No. of bitstreams: 1 Gustavo_Rodrigues_Ortega.pdf: 1238534 bytes, checksum: 63a2336f2db2f75d0083a37335a89ca4 (MD5) Previous issue date: 2005-08-31 === With the constants changes in the sceneries us which the companies are inserted, the Strategic Administration, one of the more principal managerial activities, she becomes more and more complex. Those alterations, largely provoked by a competitiveness every time larger, that alter the atmospheres which interact with the companies they have been forcing the managers, responsible for strategic decisions, to have to elaborate a Model of Strategic Administration that is more appropriate to the business and extremely flexible making possible fast revisions and safe adaptations looking for to guarantee a managerial effectiveness. The present work bases on a case study in a company of the segment of vertical transport, and, like this, it presents specific peculiarities. The work allowed the understanding of the conceptual structure to your functional aplicabilidade in the Strategic Administration of the above-mentioned company and it was also constituted in additional bases for new kindred studies. This research work looked for to identify and to classify sources of information on Strategic Administration related to manager's decision of the discharge administration of a company of the segment of vertical transport. The sources of information were defined with base in Balanced Scorecard- administration instrument adopted by the researched company. To main contribution that this research wants to offer to the academic atmosphere it is to demonstrate the paper that the area of Controladoria, principal supplier of information of the company, in the process of electric outlet of strategic decision. Controladoria is considered as the administrative area that has as main mission to advise the managers with useful information to decision being used of the Model of Strategic Administration pr??-established by the company. Your contribution is covered of importance for the users, the managers, because it contributes to actions agile and safe, facilitating the reach of the managerial effectiveness. === Com as constantes mudan??as nos cen??rios nos quais as empresas est??o inseridas, a Gest??o Estrat??gica, uma das principais atividades empresariais, torna-se cada vez mais complexa. Essas altera????es, provocadas em grande parte por uma competitividade cada vez maior, que afetam diretamente os ambientes, os quais interagem com as empresas, t??m for??ado os gestores respons??veis pelas tomadas de decis??es estrat??gicas a enfrentarem o desafio de elaborar um Modelo de Gest??o Estrat??gica que seja mais adequado ao neg??cio, e extremamente flex??vel, possibilitando revis??es r??pidas e adapta????es seguras, buscando garantir assim uma efic??cia empresarial. O presente trabalho baseia-se num estudo de caso em uma empresa do segmento de transporte vertical, e assim, apresenta peculiaridades espec??ficas. O trabalho possibilitou o entendimento da estrutura conceitual ?? sua aplicabilidade funcional na Gest??o Estrat??gica da empresa supracitada, e tamb??m constituiu-se em bases adicionais para novos estudos afins. Este trabalho objetivou identificar e catalogar fontes de informa????es sobre Gest??o Estrat??gica relacionadas ??s tomadas de decis??es dos gestores da alta administra????o de uma empresa do segmento de transporte vertical. As fontes de informa????es foram definidas com base no Balanced Scorecard - instrumento de gest??o adotado pela empresa pesquisada; sendo que a principal contribui????o pretendida por esta pesquisa ?? oferecer ao ambiente acad??mico o relevante papel que a ??rea de Controladoria, principal fornecedora de informa????es da empresa, exerce no processo de tomada de decis??o estrat??gica. A Controladoria ?? conceituada como a ??rea administrativa cuja principal miss??o ?? assessorar os gestores com informa????es ??teis ?? tomada de decis??o, utilizando-se do Modelo de Gest??o Estrat??gica pr??-estabelecido pela empresa. Sua participa????o neste processo reveste-se de fundamental import??ncia para os usu??rios, no caso, os gestores, pois contribui para que as a????es decis??rias sejam mais ??geis e seguras, sendo elemento facilitador da efic??cia empresarial.