Entendimento do uso das ferramentas de gest??o de desempenho para o com??rcio varejista : um estudo explorat??rio

• Main Author: Martin, Maria de Gracia Lopez
• Other Authors: Parisi, Claudio
• Format: Others
• Language: Portuguese
• Published: FECAP - Faculdade Escola de Com??rcio ??lvares Penteado 2015
• Subjects: Desempenho - Avalia????o; Planejamento estrat??gico; Com??rcio varejista; Strategic planning; Retail trade; Performance; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEIS
• Online Access: http://132.0.0.61:8080/tede/handle/tede/457

Made available in DSpace on 2015-12-03T18:35:11Z (GMT). No. of bitstreams: 1 Maria_de_Gracia_Lopez_Martin.pdf: 615865 bytes, checksum: 95e1f5f84598f74302eb88ec9304ba4e (MD5) Previous issue date: 2009-02-04 === The aim of this research was to study the perception of 16 executives of a planning group in a retail company concerning the use of performance management tools, so as to obtain competitive advantage. This research was composed of two methodological parts: the first one was exploratory, through bibliographic research, and the second one was exploratory, through the use of a questionnaire, and the results were treated by means of descriptive and discrimination statistics. Taking into account the obtained concordance rates, those results show that the subjects believe the company has an integrated management. However, 62% state that there is not an adequate alignment between the decisions made in several areas in the company and the operational area. Furthermore, only 56% believe that all areas in the company are integrated. The results indicate that the Performance Management Model was not totally established in the company, because only some subjects reported having perceived the indicated goals. The main tools used by the company in its Performance Management were the budget and the Balanced Score Card BSC, as well as People Management. Through this research, it was possible to present the subjects?? perception concerning the Performance Management. However, the results suggest that new studies should be done, for instance, with more subjects, or changing the focus to other areas in the Retail Sector or even focusing the differences among subjects === Este trabalho buscou estudar a percep????o de 16 executivos do grupo de planejamento de uma empresa de varejo sobre a utiliza????o de ferramentas de gest??o de desempenho em busca de vantagem competitiva. Do ponto de vista metodol??gico, a elabora????o desta pesquisa tem duas etapas: a primeira, explorat??ria, por meio de pesquisa bibliogr??fica; a segunda trata-se de pesquisa explorat??ria com investiga????o atrav??s de question??rio. Os dados obtidos foram tratados pela estat??stica descritiva e discriminat??ria. Pelos ??ndices de concord??ncia obtidos, os resultados apontam para o entendimento de que os respondentes acreditam em uma gest??o integrada da empresa. No entanto, 62% opinam que n??o existe um alinhamento adequado entre as decis??es tomadas nas diversas ??reas da empresa com a ??rea de opera????es, e apenas 56% afirmam que todas as ??reas da empresa trabalham de forma integrada. Tais resultados indicam que o modelo de gest??o de desempenho n??o foi totalmente institucionalizado na empresa, pois os prop??sitos indicados n??o foram percebidos por todos os respondentes. No que se refere ??s ferramentas utilizadas pela empresa em sua gest??o de desempenho, destacam-se o or??amento e o Balanced Scorecard (BSC), seguidos da Gest??o de Pessoas. A pesquisa permitiu a apresenta????o da percep????o dos respondentes a respeito da gest??o de desempenho. Os resultados obtidos, no entanto, sugerem a realiza????o de trabalhos posteriores, seja abrangendo maior n??mero de sujeitos pesquisados, seja focalizando outros ramos do varejo ou mesmo focalizando as diverg??ncias apresentadas entre os respondentes