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Previous issue date: 2007-07-30 === The study of the use of the management information in the decisions of the strategic disposition by the footwear Industry of Ja?? - SP - investigates the use of the management information in a systemic process. The population of the research was limited to the formal footwear Industry comprehending Ja?? and neighbouring cities, both located in the center-west of S??o Paulo State, which during several decades, cultivated this economical activity causing Ja?? to be renowned as the Women Footwear National Capital. As an incentive to the research the great entering of hand-made Asian products, mostly footwear, brings about some apprehension about the local Industry competitiveness condition, at first taking the research to revision of the techniques of strategical management which could make the systemic use of the management information evident in the search for competition advantages. Expecting to create a census, questionaires were both handed out as well as made available in the Internet, where only 41 Industries answered to the calling, translating what would be a census into an aleatory sample. After this gathering, the questionaire involving 24 questions on the structure and organization aspects, was then treated statistically, with the creation of frequency tables, to define the entries for the treatment of the Chi-Squared tests, homogeneity and independency - crossing a series of variants and testing the results obtained. In the search for the strategic disposition, it was possible to make it evident that factors related to the experience of the entrepreneurs, period of existence of the firms, and the fact of belonging to a footwear center, are the main tools in the generation of management information capable to help in the decisions of strategic disposition, however, issues such as the low number and qualification of administrative employees impair the organization structure of these Industries, jeopardizing the use this management information. Negative factors to the research were made clear through the analysis which points out the lack of planning and strategic controlling, the lack of information about competition, the lack of indicators which proves the business performance and mostly the lack of knowledge about skills and competences which must be created to guarantee the profits and the continuity of its future activities. As a main result of the research, it is understood that this area of business has management information, however, not enough to bear the necessary decisions in the strategic disposition of this Industry. === O estudo sobre a utiliza????o da informa????o gerencial nas decis??es de posicionamento estrat??gico pela ind??stria de cal??ados de Ja?? - SP procura investigar o uso das informa????es gerenciais dentro de um processo sist??mico. Delimitou-se a popula????o da pesquisa ?? ind??stria formal de cal??ados que comp??e o munic??pio de Ja?? e cidades circunvizinhas, ambas localizadas na regi??o centro-oeste do Estado de S??o Paulo, que ao longo de v??rias d??cadas cultivaram essa atividade econ??mica levando Ja?? a ser reconhecida como a Capital Nacional do Cal??ado Feminino. Como est??mulo ?? pesquisa, a grande entrada de produtos manufaturados vindos da ??sia, principalmente o cal??ado, gera uma inquieta????o sobre a condi????o de competitividade da ind??stria local, conduzindo a principio a pesquisa para revis??o de t??cnicas sobre gest??o estrat??gica que pudessem evidenciar o uso sist??mico da informa????o gerencial na busca de vantagens competitivas. Com a expectativa de se criar um censo, foram distribu??dos question??rios tanto pessoalmente como por meio da internet, onde apenas 41 ind??strias responderam ao chamado, traduzindo o que seria um censo em uma amostra aleat??ria. Ap??s essa coleta, o question??rio envolvendo 24 quest??es, abordando estrutura e aspectos organizacionais, passou a ser tratado estatisticamente, com a cria????o de tabelas de freq????ncia para defini????o das entradas para tratamento dos testes qui-quadrado, homogeneidade e independ??ncia - cruzando uma s??rie de vari??veis e testando os resultados obtidos. Na busca pelo posicionamento estrat??gico, pode-se evidenciar que fatores ligados ?? experi??ncia dos empres??rios, tempo de exist??ncia das empresas, e o fato de pertencer a um p??lo cal??adista, s??o as principais ferramentas na gera????o de informa????es gerenciais com poder de auxiliar nas decis??es de posicionamento estrat??gico, no entanto, quest??es como a baixa quantidade e qualifica????o dos empregados do setor administrativo prejudicam a estrutura organizacional dessas ind??strias, comprometendo negativamente a utiliza????o dessa informa????o gerencial. Fatores negativos a pesquisa foram evidenciados por meio das an??lises que apontam a falta de planejamento e controle estrat??gico, a falta de informa????es sobre a concorr??ncia, falta de indicadores que comprovam o desempenho empresarial, e principalmente a falta de conhecimento sobre habilidades e compet??ncias que devem ser geradas no intuito de garantir os lucros e continuidade de suas atividades futuras. Como resultado principal da pesquisa, percebe-se que o setor possui informa????es gerenciais, por??m, elas n??o s??o suficientes para suportar decis??es necess??rias no posicionamento estrat??gico dessa ind??stria.
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