An??lise da capacidade t??cnica das empresas de servi??os cont??beis da cidade de S??o Paulo em assessorar o processo de planejamento estrat??gico de seus clientes

• Main Author: Braconi, Edilberto Ponce
• Other Authors: Parisi, Claudio
• Format: Others
• Language: Portuguese
• Published: FECAP - Faculdade Escola de Com??rcio ??lvares Penteado 2015
• Subjects: Empresas cont??beis; Planejamento estrat??gico; Strategic planning; Accounting firms; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::CIENCIAS CONTABEIS
• Online Access: http://132.0.0.61:8080/tede/handle/tede/448

Made available in DSpace on 2015-12-03T18:35:09Z (GMT). No. of bitstreams: 1 Edilberto_Ponce_Braconi.pdf: 1503578 bytes, checksum: 7c83d32fdf6af0d4629d66a37ae20da1 (MD5) Previous issue date: 2006-12-04 === Study on companies of countable services of the city of S??o Paulo, that it presents an analysis of the capacity technique that the same ones possess to assist the process of strategical planning of its customers. With the constant increase of the market requirements, the planning of its activities is each more common time to all the organizations, of short, medium and long run. This if becomes essential so that the organizations can reach its objectives with bigger level of competitiveness. The planning lack has led great numbers of companies to lock up its activities in precocious way. The majority of the managers of companies who had had its locked up activities, it points as the main consequence of this precocious closing of its activities, the planning lack. The companies of countable services are the only assessorship that the majority of the organizations can contract or contracts at the beginning of its activities. From there the center problem appears of the research that is, to know if the companies of countable services of the city of S??o Paulo they possess capacity technique to assist the process of strategical planning of its customers. The work consisted of constructing a theoretical recital on strategical planning and companies of countable services that were capable to give I subsidize through the identification of a set of abilities necessary to assist the process of strategical planning of an organization. After this stage was constructed a script to analyze these abilities in the searched companies. Contacts with 82 companies with headquarters in the city of S??o Paulo had been made, of which 40 had agreed to participate of the research. After it collects and analysis of the data supplied for these companies, one evidenced that the companies research possess 70% of the abilities raised in this study, however the study it did not obtain to trace a dependence relation enters these abilities presented for the searched companies and the related variable in the study. The statistical tests had presented little significance in the presented relations of dependence. One also perceives that the companies of countable services although to have capacity technique to assist the process of strategically planning of its customers, in its majority they are rare or never called to participate of this process, as results of item 4.4.6 and 4.4.8 of this study. === Resumo: Estudo sobre empresas de servi??os cont??beis da cidade de S??o Paulo, que apresenta uma an??lise da capacidade t??cnica que as mesmas possuem para assessorar o processo de planejamento estrat??gico de seus clientes. Com o constante aumento das exig??ncias de mercado ?? cada vez mais comum a todas as organiza????es o planejamento de suas atividades, de curto, m??dio e longo prazo. Isso se torna imprescind??vel para que as organiza????es possam alcan??ar seus objetivos com maior n??vel de competitividade. A falta de planejamento tem levado grande numero de empresas a encerrarem suas atividades de maneira precoce. A maioria dos gestores de empresas que tiveram suas atividades encerradas, aponta como a principal conseq????ncia deste encerramento precoce de suas atividades, a falta de planejamento. As empresas de servi??os cont??beis ?? a ??nica assessoria que a maioria das organiza????es pode contratar ou contrata no inicio de suas atividades. Da?? surge o problema central da pesquisa que ??, saber se as empresas de servi??os cont??beis da cidade de S??o Paulo possuem capacidade t??cnica para assessorar o processo de planejamento estrat??gico de seus clientes. O trabalho consistiu em construir uma fundamenta????o te??rica sobre planejamento estrat??gico e empresas de servi??os cont??beis que fosse capaz de dar subsidio atrav??s da identifica????o de um conjunto de compet??ncias necess??rias para assessorar o processo de planejamento estrat??gico de uma organiza????o. Ap??s esta etapa foi constru??do um roteiro para an??lisar estas compet??ncias nas empresas pesquisadas. Foram feitos contatos com 82 empresas com sede social na cidade de S??o Paulo, das quais 40 concordaram em participar da pesquisa. Ap??s coleta e an??lise dos dados fornecidos por estas empresas, constatou-se que as empresas pesquisas possuem 70% das compet??ncias levantadas neste estudo, por??m o estudo n??o conseguiu tra??ar uma rela????o de depend??ncia entre estas compet??ncias apresentadas pelas empresas pesquisadas e as vari??veis relacionadas no estudo. Os testes estat??sticos apresentaram pouca signific??ncia nas rela????es de depend??ncia apresentadas. Percebe-se tamb??m que as empresas de servi??os cont??beis apesar de ter capacidade t??cnica de assessorar o processo de planejamento estrat??gico de seus clientes, em sua maioria s??o raramente ou nunca chamadas a participar deste processo, conforme resultados do item 4.4.6 e 4.4.8 deste estudo.