Percep????o dos executivos sobre os medicamentos gen??ricos no Brasil: um estudo em dez empresas do setor

• Main Author: Sfeir, Silvia Antonio
• Other Authors: Silva, Dirceu da
• Format: Others
• Language: Portuguese
• Published: FECAP - Faculdade Escola de Com??rcio ??lvares Penteado 2015
• Subjects: Ind??stria farmac??utica - Medicamentos gen??ricos - Executivos - Percep????o; Pharmaceutical industry; Executives; Perception; Generic drugs; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Online Access: http://132.0.0.61:8080/tede/handle/tede/356

Made available in DSpace on 2015-12-03T18:33:05Z (GMT). No. of bitstreams: 1 Silvia_Antonio_Sfeir.pdf: 596406 bytes, checksum: ba9f6d2de4dbeab8fffcccbf0e9b8a18 (MD5) Previous issue date: 2006-01-04 === This dissertation discusses perceptions and opinions of generic industry executives about the development of this market in Brazil through a qualitative survey with in depth interviews. Stakeholders?? competitive forces were also studied in generic industry environment. There is lack of academic information about generic drug industry worldwide. It was made ten interviews with executives in the generic industry in a period of three months study - from August through October 2005 - with the objective of analyzing their perceptions regarding the importance of distributor, pharmacy, physician, patient and government. The main criteria to select the interviewers were based on the strategic positions they have in the companies. Some of the conclusions of this study were that government develops an important role in divulging generic drugs to people. Pharmacy and distributor were indicated as barriers to grow this market due to the sales practices they develop in the stores. Physician plays an important role as a stakeholder in this industry in order to popularize the use of generic drug in Brazil. === Esta disserta????o discute as percep????es e opini??es dos executivos da ind??stria de gen??ricos sobre o desenvolvimento deste mercado no Brasil atrav??s de uma pesquisa qualitativa com entrevistas em profundidade. Foram analisadas as for??as competitivas dos stakeholders desta classe de medicamentos. Estas informa????es s??o ainda prec??rias na literatura acad??mica mundial. Foram realizadas entrevistas com dez executivos da Ind??stria Farmac??utica de gen??ricos, em um per??odo de estudo de tr??s meses - de agosto a outubro de 2005 - com o objetivo de verificar suas percep????es em rela????o a import??ncia do papel do distribuidor, farm??cia, m??dico, paciente e governo na performance desta ind??stria. O crit??rio principal de escolha dos entrevistados foi baseado nos cargos estrat??gicos ocupados por eles. Pode-se concluir que o governo desempenha um papel importante na divulga????o dos medicamentos gen??ricos ?? popula????o. A farm??cia e o distribuidor foram apontados como entraves no crescimento deste mercado, devido ??s pr??ticas utilizadas nos pontos-de-venda. O m??dico tamb??m foi apontado como um agente para popularizar o uso de medicamentos gen??ricos no Brasil.