Evaluation of information technology application in retail marketing in Hong Kong

Hong Kong is renowned for its name of shopping paradise in the past several decades. It not only has the attractive street markets, but also has the different styles, themes and levels of shopping malls. Indeed, the retail industry of Hong Kong serves both visitors and Hong Kong local people as well...

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Bibliographic Details
Main Authors: Kwong, Tung-wing, Albert, 鄺東榮
Language:English
Published: The University of Hong Kong (Pokfulam, Hong Kong) 2015
Subjects:
Online Access:http://hdl.handle.net/10722/207633

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