Brandscape : studies on internet consumerism on logistic landscape & branding of site of consumption
The thesis aims to investigate how the development of Internet consumerism in the age of web 2.0 shifted the conventional manufacturer and customer relationship, and transforms the consumer’s behavior inherited from Fordism and post Fordism period hence re-shaping the urban and logistics landscape....
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| Language: | English |
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The University of Hong Kong (Pokfulam, Hong Kong)
2014
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| Online Access: | http://hdl.handle.net/10722/202276 |