Case Study of the “No On 37” Coalition Against the Deceptive Food Labeling Scheme: Public Relations Strategies & Tactis, Ethically Problematic Communication, and the First Amendment

The debate surrounding one’s right to know what is in one’s food has increased in popularity since 2012 when California became the first state to vote on Proposition 37 which would have mandated the labeling of genetically modified organisms. Proposition 37 was defeated due to the public relations c...

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Bibliographic Details
Main Author: Ferrero, Eugenia Pia
Format: Others
Published: ScholarWorks @ Georgia State University 2016
Subjects:
Online Access:http://scholarworks.gsu.edu/communication_diss/75
http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1077&context=communication_diss