An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire
A framework for a strategy fit with national and organizational culture holds several implications for multinational business managers. First, culture is a critical variable in the strategy process and it should be explicitly examined as a part of the process. Second, culture might encourage and sup...
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| Format: | Others |
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Digital Archive @ GSU
2005
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| Online Access: | http://digitalarchive.gsu.edu/marketing_diss/2 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1001&context=marketing_diss |