"My Loss is Your Gain": Examining the Role of Message Frame, Perceived Risk, and Ambivalence in the Decision to Become an Organ Donor.
The decision to become an organ donor involves considering both self-relevant risks and the needs of others. This study applied prospect theory to examine how message frames that focus on the possible survival or death of a potential organ transplant recipient affect participants' willingness...
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Digital Archive @ GSU
2007
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| Online Access: | http://digitalarchive.gsu.edu/communication_theses/26 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1025&context=communication_theses |