The Rhetoric of Volunteerism: Strategies to Recruit and Retain Volunteers in Nonprofit Organizations
This study analyzes the rhetorical strategies of an international public service organization. Drawing upon narrative criticism, volunteer related literatures of the Continental Societies, Inc. were studied in order to gauge their rhetorical efficacy in light of the existing literature on nonprofit...
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| Format: | Others |
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Digital Archive @ GSU
2006
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| Online Access: | http://digitalarchive.gsu.edu/communication_theses/18 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1017&context=communication_theses |
| Summary: | This study analyzes the rhetorical strategies of an international public service organization. Drawing upon narrative criticism, volunteer related literatures of the Continental Societies, Inc. were studied in order to gauge their rhetorical efficacy in light of the existing literature on nonprofit organizations and volunteerism. By analyzing the organization’s literatures – their “story” – it was discovered that part of it was missing. In an attempt to fill this void, more effective materials related to volunteer recruitment and retention have been created to exemplify greater narrative fidelity, along with recommended organizational transformations that create a better fit between these “stories” and the truth of them. |
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