Effect of Digital Enablement of Business-to-Business Exchange on Customer Outcomes: The Role of Information Systems Quality and Relationship Characteristics
This study extends our understanding of how information systems impact business value creation by examining the effect of digital enablement of business-to-business exchange on customer outcomes. We shed light on the connection between information technology investment and firm performance by focusi...
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| Format: | Others |
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Digital Archive @ GSU
2010
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| Online Access: | http://digitalarchive.gsu.edu/cis_diss/41 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1039&context=cis_diss |