Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis
Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to allocate scarce marketing resources efficiently and effectively. Applying the theory of relationship marketing (Morgan and Hunt 1994), this study seeks to investigate the link between commitment and trust...
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Digital Archive @ GSU
2012
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| Online Access: | http://digitalarchive.gsu.edu/bus_admin_diss/3 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1001&context=bus_admin_diss |