Consumer judgment and forecasting using online word-of-mouth
Empowered by information technology, modern consumers increasingly rely upon online word-of-mouth (WOM--e.g., product reviews) to guide their purchase decisions. This dissertation investigates how WOM information is processed by consumers and its downstream consequences. First, the value of specific...
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Georgia Institute of Technology
2012
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| Online Access: | http://hdl.handle.net/1853/44866 |