Three essays on the role of information structures on new product development strategies
The new product development (NPD) process has been long conceptualized as an intense information processing task, yet several questions about the role of information in shaping NPD decisions remain open. For instance, the persistent representation of NPD decisions as a single decision-maker outcome...
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Georgia Institute of Technology
2009
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| Online Access: | http://hdl.handle.net/1853/29670 |