Choice-based revenue management: a hotel perspective
This study investigates the revenue performance of choice-based revenue management (RM) systems in various business environments. Previous research conducted using simulated data suggests that incremental revenue gains of up to 15% are to be expected when choice-based RM techniques are employed. I...
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Georgia Institute of Technology
2008
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| Online Access: | http://hdl.handle.net/1853/24739 |