Classifying textual fast food restaurant reviews quantitatively using text mining and supervised machine learning algorithms
Companies continually seek to improve their business model through feedback and customer satisfaction surveys. Social media provides additional opportunities for this advanced exploration into the mind of the customer. By extracting customer feedback from social media platforms, companies may increa...
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Digital Commons @ East Tennessee State University
2018
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| Online Access: | https://dc.etsu.edu/honors/451 https://dc.etsu.edu/cgi/viewcontent.cgi?article=1521&context=honors |