The Relationship Between the Behaviors of the Top 50 Most Endorsed Athletes in the World and the Monetary Value of Their Endorsement Deals
The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say...
Main Author: | Ribeiro, Rogerio B |
---|---|
Format: | Others |
Published: |
Digital Commons @ East Tennessee State University
2016
|
Subjects: | |
Online Access: | https://dc.etsu.edu/honors/347 https://dc.etsu.edu/cgi/viewcontent.cgi?article=1349&context=honors |
Similar Items
-
USAGE OF ATHLETES AS ENDORSERS
by: Stevo Popović
Published: (2012-09-01) -
Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study
by: Amir Hossein Sepehrian, et al.
Published: (2020-07-01) -
The Celebrity Athlete: A Powerful Endorsement Tool in the Mass Media
by: Manta, Alexander
Published: (2013) -
CELEBRITY ENDORSEMENT STRATEGY
by: CHIOSA ANA RALUCA
Published: (2012-09-01) -
THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS
by: Ioan PLĂIAŞ, et al.
Published: (2010-01-01)