College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School

College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School

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The current study examined the impact of a recently restarted football program and a new on-campus stadium on the alumni and students of a Division I FCS commuter school. Results showed that alumni felt more connected to the university because of the new football program, they were more satisfied wi...

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Bibliographic Details
Main Authors: Christiansen, Lucas A., Greene, Amanda E., Jones, Charles W.
Published: Digital Commons @ East Tennessee State University 2019
Subjects:
collegiate athletics
commuter schools
game-day experience
sense of community
stakeholder theory
Sport Exercise Recreation and Kinesiology
Sports Studies
Online Access:https://dc.etsu.edu/etsu-works/4946
https://doi.org/10.18666/JASM-2019-V11-I1-9182

Internet

https://dc.etsu.edu/etsu-works/4946
https://doi.org/10.18666/JASM-2019-V11-I1-9182

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