Sport Environment/Atmospherics: Impact on the Physical and Online Spectator Event Experience
This chapter discusses atmospherics as a sport marketing strategy. Even though it has traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric vari...
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Digital Commons @ East Tennessee State University
2014
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| Online Access: | https://dc.etsu.edu/etsu-works/474 https://doi.org/10.4018/978-1-4666-5994-0.ch008 |