Health Communication via Social Media: How Pharmaceutical Companies are using Instagram for Corporate Social Responsibility
This study examines the depth of audience engagement with six dimensions of Corporate Social Responsibility (CSR) via the Instagram platforms of pharmaceutical companies. Recent research on the relationship between CSR and health communication has established a robust link between both variables but...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2020
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| Online Access: | https://dc.etsu.edu/etd/3731 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5182&context=etd |