Spinning Narrative Gold: Website Storytelling for Social Change

This paper traces an unfolding process of applying principles of organizational storytelling to build an unpublished website. I created this website to tell the story of a small nonprofit seeking to increase and continue its watershed restoration efforts. Storytelling has become a popular messaging...

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Bibliographic Details
Main Author: Potts, Emily
Format: Others
Language:English
Published: Digital Commons @ East Tennessee State University 2016
Subjects:
Online Access:https://dc.etsu.edu/etd/3168
https://dc.etsu.edu/cgi/viewcontent.cgi?article=4578&context=etd