Spinning Narrative Gold: Website Storytelling for Social Change
This paper traces an unfolding process of applying principles of organizational storytelling to build an unpublished website. I created this website to tell the story of a small nonprofit seeking to increase and continue its watershed restoration efforts. Storytelling has become a popular messaging...
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Format: | Others |
Language: | English |
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Digital Commons @ East Tennessee State University
2016
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Online Access: | https://dc.etsu.edu/etd/3168 https://dc.etsu.edu/cgi/viewcontent.cgi?article=4578&context=etd |