Framing of Business in China: East vs. West

• Main Author: Li, Xueyi
• Format: Others
• Published: Digital Commons @ East Tennessee State University 2013
• Subjects: Framing Theory; Content Analysis; Business; China; Eastern; Western; Business and Corporate Communications; Chinese Studies; Mass Communication
• Online Access: https://dc.etsu.edu/etd/2276; https://dc.etsu.edu/cgi/viewcontent.cgi?article=3634&context=etd

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating a media agenda benchmark for future agenda-setting studies focused doing business in China.