Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design.

• Main Author: Jenkins, Kerry Scott
• Format: Others
• Published: Digital Commons @ East Tennessee State University 2007
• Subjects: graphic design; typography; illustration; publication design; type design; layout; Art and Design; Arts and Humanities; Graphic Design
• Online Access: https://dc.etsu.edu/etd/2068; https://dc.etsu.edu/cgi/viewcontent.cgi?article=3429&context=etd

As a graphic designer, my goal is to clearly express my clients' message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits. With examples of my work and dialogue from leaders in the graphic design industry, I intend to point out a common thread that runs through all successful design projects, regardless of the projects' designer, era, or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention and encourage a response.