A Household Level Model of Television Viewing with Implications for Advertising Targeting
<p>Television (TV) is the predominant advertising medium, and recent technological advances such as digital video recorders (DVRs) and set-top boxes (STBs) have the potential to transform this industry by enabling household-specific advertising. Since exposure to TV represents a substantial sh...
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2015
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| Online Access: | http://hdl.handle.net/10161/9883 |