Reward magnitude and liking for instrumental activity
It is commonly assumed that the more an object facilitates attainment of important goals, the more it is liked. Dissonance theory yields an opposite prediction. A two process conception of the relation between reward and attitude which reconciles these views is presented. A V-curve relation between...
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| Format: | Others |
| Language: | English |
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1962
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| Online Access: | http://hdl.handle.net/10161/13584 |