When Consumption Embraces Faith: How Religious Beliefs and Practices Influence Consumption
<p>Marketers have long looked for observables that could explain differences in consumer behavior. Initial attempts have centered on demographic factors, such as age, gender, and race. Although such variables are able to provide some useful information for segmentation (Bass, Tigert, and Longd...
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2016
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| Online Access: | http://hdl.handle.net/10161/12857 |