How Key Account Management and Competitive Intelligence can Contribute to the Development of Corporate Strategy
One of the proxies for the success of a corporate strategy is firm performance. This is because “performance is a surrogate for the alignment between an organization’s internal processes (strategy, structure, etc) and the external environment.”1 Business excellence therefore hangs together with the...
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| Format: | Dissertation |
| Language: | English |
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Dresden International University
2013
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| Online Access: | http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-130693 http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-130693 http://www.qucosa.de/fileadmin/data/qucosa/documents/13069/Master_Arbeit-Crispin_Dean_02.pdf |