The Knowledge- Based Opole Tourism Cluster (OKTW) as a Network Tool for Organizing the Space and Flow in the Opole Region

• Main Authors: Perechuda, Kazimierz, Hołodnik, Daria
• Other Authors: Technische Universität Dresden, Medienzentrum
• Format: Others
• Language: English
• Published: Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden 2012
• Subjects: Konferenz; GeNeMe 2012; Neue Medien; Wissensrepräsentation; Wirtschaft; Opole; Polen; conference; new media; social media; web 2.0; community; knowledge management; ddc:330; rvk:QR 760
• Online Access: http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101081; http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101081; http://www.qucosa.de/fileadmin/data/qucosa/documents/10108/9783942710862_GeNeMe2012_D1-Perechuda-Holodnik.pdf

A network structure is becoming an omnipresent determinant in the organization of social and economic life. In a sense, a network outlines, encompasses, structures, and arranges the space of data, information, services, goods, things and people, and how they flow. However, a network is not able (neither is its aim) to organize a given space in the traditional, vertical arrangement. It is not an equivalent of flat structures, either; it is rather an energy and information entity applied in a given space (the territory, the area, the logistics of an enterprise) which, by playing on continuities and non-continuities, accelerates the exchange and commercialization of ideas (innovations, research, cooperation, joint services, projects and ventures). In the era of the multiplication of various network entities, it is more and more difficult to identify them, e.g. according to the criteria of key values. In addition, we more and more often deal with the phenomenon of pullulating overlapping pervasion, a takeover and interference of networks which for an average citizen gives a very blurred picture of reality (e.g. Tesco, IKEA, OBI, Kaufland; and their own-brand products which do not have the name of an individual manufacturer). This paper has the model character and presents a model of a Knowledge-based Opole Tourism Cluster (OKTW) as a network proposal for arranging the “knowledge-based” space of the Opole region in Poland. So far it hasn’t been possible to do empirical researches because OKTW is still in the process of creation.