The role of guilt and pride in consumers’ self-regulation: an exploration on sustainability and ethical consumption
Researchers are interested in understanding the individual processes that favour consumers’ self-regulation since they can contribute to the achievement of personal and collective long-term goals in many areas. Sustainable and ethical consumption represents one such context; self-regulation can be a...
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| Language: | en |
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Cranfield University
2013
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/7931 |