The value of market research information : how do clients of market research services construct value from their usage of market research information?
A significant global industry, the provision of market research is a business to business service where market research organizations provide market research information to customers, who in turn, need to make informed decisions about marketing strategy alternatives. This study involves a systematic...
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| Language: | en |
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Cranfield University
2012
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/7096 |