Planning Product Support for Medical Products
Product support is a key aspect in the marketing of high-technology products, since it strongly influences customer satisfaction and can also be an important source of revenue. Typical forms of support include operator training, equipment maintenance and, if necessary, repair - all of these are norm...
Main Author: | Goffin, Keith |
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Other Authors: | New, Colin |
Language: | en |
Published: |
Cranfield University
2010
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Online Access: | http://hdl.handle.net/1826/4468 |
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