Planning Product Support for Medical Products

Product support is a key aspect in the marketing of high-technology products, since it strongly influences customer satisfaction and can also be an important source of revenue. Typical forms of support include operator training, equipment maintenance and, if necessary, repair - all of these are norm...

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Bibliographic Details
Main Author: Goffin, Keith
Other Authors: New, Colin
Language:en
Published: Cranfield University 2010
Online Access:http://hdl.handle.net/1826/4468