The effect of intangible product attributes on rail passenger demand with special reference to ride quality
This study set out to investigate the value consumers place on less tangible product attributes. Although some work has been done in the p ast, to establish the relative importance of intangible attributes; very few studies have attempted to produce a financial value for a change. The research was c...
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| Language: | en |
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Cranfield University
2009
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| Online Access: | http://hdl.handle.net/1826/3291 |