Export marketing strategies for the Northern Ireland seed potato industry
This thesis is concerned primarily with the export marketing performance of the Northern Ireland seed potato industry. The Industry has shown a dramatic decline in exports over the past twenty years, and this thesis proposes strategies aimed at regaining, and maintaining, a competitive advantage for...
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| Language: | en |
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Cranfield University
2017
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/12481 |