Interpreting the score: participant experiences of value co-creation in a collaborative consumption context
Traditionally, service marketing scholars and organisations have tacitly conceptualised value co-creation as a set of processes or activities where participants know how to act, or „know the score‟ – however, this is not always the case. This dissertation questions such conceptualisations; in partic...
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| Language: | en |
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Cranfield University
2016
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| Online Access: | http://dspace.lib.cranfield.ac.uk/handle/1826/10202 |