Star Wars and Franchising: Emotional Ownership and Tensions in the Digital Age
This paper unpacks the franchise system and the often-tumultuous relationship between Producers and Consumers, especially around the release of new films by the Producers. Star Wars represents far more than just a corporate product. There is a thriving ecosystem around pieces that have touched fans...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Scholarship @ Claremont
2019
|
| Subjects: | |
| Online Access: | https://scholarship.claremont.edu/scripps_theses/1257 https://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2348&context=scripps_theses |