The Influence of Advertisement Music on Gender Identity and Sex Stereotyping in Young Girls

This paper proposes a study that investigates whether manipulating pitch and tempo in children’s toy advertisement music has an effect on gender identity and sex stereotyping in preschool-aged girls. This particular intersection between advertisement, persuasion, gender identity, and sex stereotypin...

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Bibliographic Details
Main Author: Pelos, Ellen S
Format: Others
Published: Scholarship @ Claremont 2016
Subjects:
Online Access:http://scholarship.claremont.edu/scripps_theses/772
http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1784&context=scripps_theses