The Influence of Advertisement Music on Gender Identity and Sex Stereotyping in Young Girls
This paper proposes a study that investigates whether manipulating pitch and tempo in children’s toy advertisement music has an effect on gender identity and sex stereotyping in preschool-aged girls. This particular intersection between advertisement, persuasion, gender identity, and sex stereotypin...
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Format: | Others |
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Scholarship @ Claremont
2016
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Online Access: | http://scholarship.claremont.edu/scripps_theses/772 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1784&context=scripps_theses |